{"product_id":"ethos-phoenix-wood-fire-18kw-nz-made-high-efficiency-wood-burner","title":"Ethos Phoenix Wood Fire | 18kW NZ Made High Efficiency Wood Burner","description":"\u003cdiv class=\"togs-wrap\" style=\"max-width: 100%; overflow: hidden;\"\u003e\n\u003ch2 style=\"font-size: 42px; line-height: 1.2; margin-bottom: 18px;\"\u003eEthos Phoenix Wood Fire\u003c\/h2\u003e\n\u003cp style=\"font-size: 18px; line-height: 1.7; margin-bottom: 22px;\"\u003eThe Ethos Phoenix is a premium New Zealand-made freestanding wood fire designed for larger living spaces, open-plan homes, lifestyle blocks, and modern airtight buildings. With powerful 18kW peak heat output, ultra-low emissions, and Ethos' patented EconAir flue technology, the Phoenix delivers serious heating performance while using less wood than many conventional fires.\u003c\/p\u003e\n\u003cp style=\"font-size: 18px; line-height: 1.7; margin-bottom: 22px;\"\u003eBuilt in Canterbury, New Zealand, the Phoenix combines strong construction, clean-burning performance, and a highly convective shell design that helps move heat through the home. It is ideal where you want warmth to travel further than a standard radiant-style wood burner.\u003c\/p\u003e\n\u003cdiv style=\"margin: 0 0 30px 0;\"\u003e\n\u003cspan style=\"display: inline-block; background: #e5ead2; padding: 10px 18px; border-radius: 30px; margin: 0 10px 10px 0; font-weight: 600;\"\u003eNZ Made\u003c\/span\u003e \u003cspan style=\"display: inline-block; background: #e5ead2; padding: 10px 18px; border-radius: 30px; margin: 0 10px 10px 0; font-weight: 600;\"\u003e18kW Heat Output\u003c\/span\u003e \u003cspan style=\"display: inline-block; background: #e5ead2; padding: 10px 18px; border-radius: 30px; margin: 0 10px 10px 0; font-weight: 600;\"\u003eOpen-Plan Heating\u003c\/span\u003e \u003cspan style=\"display: inline-block; background: #e5ead2; padding: 10px 18px; border-radius: 30px; margin: 0 10px 10px 0; font-weight: 600;\"\u003eUltra Low Emissions\u003c\/span\u003e \u003cspan style=\"display: inline-block; background: #e5ead2; padding: 10px 18px; border-radius: 30px; margin: 0 10px 10px 0; font-weight: 600;\"\u003ePatented EconAir Flue\u003c\/span\u003e \u003cspan style=\"display: inline-block; background: #e5ead2; padding: 10px 18px; border-radius: 30px; margin: 0 10px 10px 0; font-weight: 600;\"\u003e160+ Colours\u003c\/span\u003e \u003cspan style=\"display: inline-block; background: #e5ead2; padding: 10px 18px; border-radius: 30px; margin: 0 10px 10px 0; font-weight: 600;\"\u003e15 Year Warranty\u003c\/span\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"display: grid; grid-template-columns: repeat(auto-fit,minmax(280px,1fr)); gap: 20px; margin-bottom: 30px;\"\u003e\n\u003cdiv style=\"background: #f5f5f5; padding: 28px; border-radius: 16px;\"\u003e\n\u003ch3 style=\"margin-top: 0; font-size: 24px;\"\u003eIdeal For\u003c\/h3\u003e\n\u003cul style=\"line-height: 2;\"\u003e\n\u003cli\u003eLarge living areas\u003c\/li\u003e\n\u003cli\u003eOpen-plan homes\u003c\/li\u003e\n\u003cli\u003eLifestyle blocks\u003c\/li\u003e\n\u003cli\u003eOff-grid homes\u003c\/li\u003e\n\u003cli\u003eModern airtight homes\u003c\/li\u003e\n\u003cli\u003eHomes using heat transfer systems\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"background: #f5f5f5; padding: 28px; border-radius: 16px;\"\u003e\n\u003ch3 style=\"margin-top: 0; font-size: 24px;\"\u003eKey Benefits\u003c\/h3\u003e\n\u003cul style=\"line-height: 2;\"\u003e\n\u003cli\u003eMoves heat further through the home\u003c\/li\u003e\n\u003cli\u003eHighly convective shell design\u003c\/li\u003e\n\u003cli\u003eStill radiant and warm up close\u003c\/li\u003e\n\u003cli\u003eUses less firewood\u003c\/li\u003e\n\u003cli\u003eNo cold draughts\u003c\/li\u003e\n\u003cli\u003eLarge flame viewing window\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size: 34px; margin: 40px 0 20px;\"\u003eWhy Choose the Phoenix?\u003c\/h2\u003e\n\u003cp style=\"font-size: 17px; line-height: 1.8;\"\u003eThe Phoenix is the Ethos model best suited to customers wanting heat to travel further through a home. Its highly convective shell design helps push warmth beyond the immediate room, making it a strong choice for open-plan layouts, larger spaces, and homes using heat transfer kits.\u003c\/p\u003e\n\u003cp style=\"font-size: 17px; line-height: 1.8; margin-bottom: 30px;\"\u003eWhile it is designed to move heat effectively, the Phoenix still provides excellent radiant warmth up close and features a large viewing window for the classic wood fire atmosphere.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 34px; margin: 40px 0 20px;\"\u003eWhat Makes Ethos Different?\u003c\/h2\u003e\n\u003cp style=\"font-size: 17px; line-height: 1.8;\"\u003eMost wood fires draw combustion air from inside the home, creating cold air movement and reducing heating efficiency. The Ethos Phoenix uses a patented EconAir bi-directional flue system that isolates the fire from the home's internal air supply.\u003c\/p\u003e\n\u003cp style=\"font-size: 17px; line-height: 1.8;\"\u003eCombustion air is drawn down the outer section of the flue and pre-heated by exhaust gases to over 300°C before entering the firebox. This creates hotter combustion, improved efficiency, lower emissions, and reduced firewood consumption.\u003c\/p\u003e\n\u003cp style=\"font-size: 17px; line-height: 1.8; margin-bottom: 30px;\"\u003eBecause the fire does not pull warm air from inside the home, the Phoenix avoids the cold draughts commonly associated with traditional wood burners and performs exceptionally well in modern airtight buildings.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 34px; margin: 40px 0 20px;\"\u003eDesigned \u0026amp; Manufactured in New Zealand\u003c\/h2\u003e\n\u003cp style=\"font-size: 17px; line-height: 1.8;\"\u003eEvery Ethos Phoenix wood fire is proudly designed and manufactured in Canterbury, New Zealand. Built using robust 5mm steel construction and advanced robotic welding processes, the Phoenix is engineered for New Zealand homes and conditions.\u003c\/p\u003e\n\u003cp style=\"font-size: 17px; line-height: 1.8; margin-bottom: 30px;\"\u003eEthos fires are backed by local manufacturing, local expertise, and a comprehensive 15-year firebox warranty.\u003c\/p\u003e\n\u003ch2 style=\"font-size: 34px; margin: 40px 0 20px;\"\u003eAvailable in Over 160 Colours\u003c\/h2\u003e\n\u003cp\u003eDownloadable colour charts are available below for the Dulux Pacific Gold and Dulux Duralloy ranges.\u003c\/p\u003e\n\u003cp\u003ePlease confirm colour availability before purchase. Colours may display differently on computer, tablet, and phone screens. For accurate colour matching, we recommend viewing a physical colour chart available from your local Dulux reseller.\u003c\/p\u003e\n  \u003cp style=\"font-size:17px; line-height:1.8;\"\u003e\nDownloadable colour charts are available below for the Dulux Pacific Gold and Dulux Duralloy ranges.\n\u003c\/p\u003e\n\n\u003cp style=\"font-size:17px; line-height:1.8;\"\u003e\nPlease confirm colour availability before purchase. Colours may display differently on computer, tablet, and phone screens. For accurate colour matching, we recommend viewing a physical colour chart available from your local Dulux reseller.\n\u003c\/p\u003e\n\n\u003cdiv style=\"margin:20px 0 35px 0;\"\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0899\/5382\/9182\/files\/Ethos_Colour_Palette_2_Pacific_Gold.pdf?v=1780453651\" target=\"_blank\" style=\"display:inline-block; background:#6b8e23; color:#fff; padding:14px 24px; border-radius:10px; text-decoration:none; font-weight:700; margin:0 12px 12px 0;\"\u003e\n⬇ Download Dulux Pacific Gold Colour Chart\n\u003c\/a\u003e\n\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0899\/5382\/9182\/files\/Ethos_Colour_Palette_1_Duralloy.pdf?v=1780453650\" target=\"_blank\" style=\"display:inline-block; background:#f28c28; color:#fff; padding:14px 24px; border-radius:10px; text-decoration:none; font-weight:700; margin:0 12px 12px 0;\"\u003e\n⬇ Download Dulux Duralloy Colour Chart\n\u003c\/a\u003e\n\u003c\/div\u003e\n\u003cdiv style=\"margin: 35px 0;\"\u003e\n\u003ca href=\"https:\/\/theoffgridstore.nz\/pages\/contact-us\" style=\"display: inline-block; background: #6b8e23; color: #fff; padding: 16px 28px; border-radius: 10px; text-decoration: none; font-weight: bold; margin: 0 12px 12px 0;\"\u003e Need Advice? \u003c\/a\u003e \u003ca href=\"https:\/\/theoffgridstore.nz\/collections\/etthos-wood-fires?grid_list=grid-view\u0026amp;filter.v.price.gte=\u0026amp;filter.v.price.lte=\" style=\"display: inline-block; background: #f28c28; color: #fff; padding: 16px 28px; border-radius: 10px; text-decoration: none; font-weight: bold; margin: 0 12px 12px 0;\"\u003e Shop Ethos Wood Fires \u003c\/a\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size: 34px; margin: 40px 0 20px;\"\u003eSpecifications\u003c\/h2\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-bottom: 35px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold; width: 35%;\"\u003eModel\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003eEthos Phoenix\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003eModel Code\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003eFS101-xxxxx\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003eProduct Type\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003eFreestanding Wood Fire\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003ePeak Heat Output\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003e18kW\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003eAverage Efficiency\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003e72%\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003eAverage Emissions\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003e0.56g\/kg\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003eEmissions per Output\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003e39mg\/MJ\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003eHeating Style\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003eHighly Convective with Radiant Heat Up Close\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003eColour Options\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003e160+ Colours Available\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003eManufactured In\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003eCanterbury, New Zealand\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003eWarranty\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003e15 Year Firebox Warranty\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 style=\"font-size: 34px; margin: 40px 0 20px;\"\u003eApprovals \u0026amp; Compliance\u003c\/h2\u003e\n\u003ctable style=\"width: 100%; border-collapse: collapse; margin-bottom: 35px;\"\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold; width: 35%;\"\u003ePower Output \u0026amp; Heating Efficiency\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003eAS\/NZS 4012:1999\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003eFlue Gas Emissions\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003eAS\/NZS 4013:1999\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd; font-weight: bold;\"\u003eSafety Standard\u003c\/td\u003e\n\u003ctd style=\"padding: 14px; border: 1px solid #ddd;\"\u003eAS\/NZS 2918:2001\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003ch2 style=\"font-size: 34px; margin: 40px 0 20px;\"\u003eDownloads\u003c\/h2\u003e\n\u003cdiv style=\"margin-bottom: 35px;\"\u003e\n\u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0899\/5382\/9182\/files\/Ethos_Freestanding_Model_Install_Doc_v1121.pdf?v=1780445205\" style=\"display: inline-block; background: #6b8e23; color: #fff; padding: 14px 24px; border-radius: 10px; text-decoration: none; font-weight: bold; margin: 0 12px 12px 0;\" target=\"_blank\"\u003e Installation Manual \u003c\/a\u003e \u003ca href=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0899\/5382\/9182\/files\/Ethos_Dry_Model_User_Manual_rv2.pdf?v=1780445214\" style=\"display: inline-block; background: #f28c28; color: #fff; padding: 14px 24px; border-radius: 10px; text-decoration: none; font-weight: bold; margin: 0 12px 12px 0;\" target=\"_blank\"\u003e Owners Manual \u003c\/a\u003e\n\u003c\/div\u003e\n\u003ch2 style=\"font-size: 34px; margin: 40px 0 20px;\"\u003eFrequently Asked Questions\u003c\/h2\u003e\n\n\u003cdetails style=\"margin-bottom: 14px; background: #f5f5f5; padding: 18px 22px; border-radius: 10px;\"\u003e\n\u003csummary style=\"font-size: 24px; font-weight: bold; cursor: pointer;\"\u003eHow is the Phoenix different from the Genesis?\u003c\/summary\u003e\n\u003cp style=\"margin-top: 18px; line-height: 1.8;\"\u003eThe Phoenix has a highly convective shell design, making it better suited to moving heat further through larger spaces or open-plan homes. The Genesis has a more classic pedestal look and includes cooktop functionality.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"margin-bottom: 14px; background: #f5f5f5; padding: 18px 22px; border-radius: 10px;\"\u003e\n\u003csummary style=\"font-size: 24px; font-weight: bold; cursor: pointer;\"\u003eIs the Phoenix suitable for open-plan homes?\u003c\/summary\u003e\n\u003cp style=\"margin-top: 18px; line-height: 1.8;\"\u003eYes. The Phoenix is a strong option for larger living areas and open-plan spaces, especially where you want heat to travel beyond the immediate room.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"margin-bottom: 14px; background: #f5f5f5; padding: 18px 22px; border-radius: 10px;\"\u003e\n\u003csummary style=\"font-size: 24px; font-weight: bold; cursor: pointer;\"\u003eHow do I choose a colour?\u003c\/summary\u003e\n\u003cp style=\"margin-top: 18px; line-height: 1.8;\"\u003eEthos Wood Fires are available in a wide range of Dulux Duralloy and Pacific Gold powder-coated finishes. Download the Dulux Pacific Gold or Dulux Duralloy colour charts above and advise your preferred colour when ordering. Please confirm colour availability before purchase. Colours may display differently on screens, so we recommend checking a physical Dulux colour chart where accurate colour matching is important.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"margin-bottom: 14px; background: #f5f5f5; padding: 18px 22px; border-radius: 10px;\"\u003e\n\u003csummary style=\"font-size: 24px; font-weight: bold; cursor: pointer;\"\u003eWhat is the EconAir flue system?\u003c\/summary\u003e\n\u003cp style=\"margin-top: 18px; line-height: 1.8;\"\u003eThe patented EconAir system uses a dual-air flue arrangement that draws combustion air from outside the home and pre-heats it before entering the firebox. This improves efficiency, reduces emissions, and eliminates cold draughts.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"margin-bottom: 14px; background: #f5f5f5; padding: 18px 22px; border-radius: 10px;\"\u003e\n\u003csummary style=\"font-size: 24px; font-weight: bold; cursor: pointer;\"\u003eIs the Phoenix suitable for modern airtight homes?\u003c\/summary\u003e\n\u003cp style=\"margin-top: 18px; line-height: 1.8;\"\u003eYes. The patented EconAir system is designed to work well in modern airtight homes without drawing warm air from inside the dwelling.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"margin-bottom: 14px; background: #f5f5f5; padding: 18px 22px; border-radius: 10px;\"\u003e\n\u003csummary style=\"font-size: 24px; font-weight: bold; cursor: pointer;\"\u003eIs a flue kit required?\u003c\/summary\u003e\n\u003cp style=\"margin-top: 18px; line-height: 1.8;\"\u003eYes. The Phoenix requires the Ethos EconAir flue system. A standard 4.2m freestanding flue kit is available separately and suits approximately 90% of installations.\u003cbr\u003e\u003cbr\u003e\u003ca style=\"color: #6b8e23; font-weight: bold;\" href=\"\/products\/ethos-econair-4-2m-flue-kit-for-freestanding-wood-fires\"\u003eView Ethos EconAir Flue Kit →\u003c\/a\u003e\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"margin-bottom: 14px; background: #f5f5f5; padding: 18px 22px; border-radius: 10px;\"\u003e\n\u003csummary style=\"font-size: 24px; font-weight: bold; cursor: pointer;\"\u003eCan I cook on the Phoenix?\u003c\/summary\u003e\n\u003cp style=\"margin-top: 18px; line-height: 1.8;\"\u003eNo. The cooktop function is available on the Genesis and Galaxy models. The Phoenix is better suited to customers prioritising heat movement and open-plan heating performance.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"margin-bottom: 14px; background: #f5f5f5; padding: 18px 22px; border-radius: 10px;\"\u003e\n\u003csummary style=\"font-size: 24px; font-weight: bold; cursor: pointer;\"\u003eAre custom colours available?\u003c\/summary\u003e\n\u003cp style=\"margin-top: 18px; line-height: 1.8;\"\u003eYes. The Phoenix is available in over 160 Dulux Duralloy and Pacific Gold colour options. Please confirm colour availability before purchase.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdetails style=\"margin-bottom: 14px; background: #f5f5f5; padding: 18px 22px; border-radius: 10px;\"\u003e\n\u003csummary style=\"font-size: 24px; font-weight: bold; cursor: pointer;\"\u003eHow long is the warranty?\u003c\/summary\u003e\n\u003cp style=\"margin-top: 18px; line-height: 1.8;\"\u003eThe Ethos Phoenix includes a 15-year firebox warranty.\u003c\/p\u003e\n\u003c\/details\u003e\n\n\u003cdiv style=\"margin-top: 35px; padding-top: 10px; border-top: 1px solid #ddd;\"\u003e\n\u003ch3 style=\"font-size: 32px; margin-bottom: 18px;\"\u003eNeed Advice?\u003c\/h3\u003e\n\u003cp style=\"line-height: 1.8; margin-bottom: 24px;\"\u003eChoosing the right wood fire depends on your home's size, insulation levels, ceiling height, layout, and heating requirements. Contact The Off Grid Store for advice on whether the Ethos Phoenix is the right fit for your home.\u003c\/p\u003e\n\u003ca href=\"https:\/\/theoffgridstore.nz\/pages\/contact-us\" style=\"display: inline-block; background: #6b8e23; color: #fff; padding: 14px 24px; border-radius: 10px; text-decoration: none; font-weight: bold;\"\u003eContact Us\u003c\/a\u003e\n\u003c\/div\u003e\n\n\u003c\/div\u003e","brand":"Ethos","offers":[{"title":"Default Title","offer_id":53675903418686,"sku":"FS101-xxxxx","price":5299.0,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0899\/5382\/9182\/files\/ethos-phoenix-coastal-living-room.png?v=1780449856","url":"https:\/\/theoffgridstore.nz\/products\/ethos-phoenix-wood-fire-18kw-nz-made-high-efficiency-wood-burner","provider":"The Off Grid Store","version":"1.0","type":"link"}